{"id":12203,"date":"2025-03-06T20:17:01","date_gmt":"2025-03-06T20:17:01","guid":{"rendered":"https:\/\/bosporus24.de\/?p=12203"},"modified":"2025-04-29T13:58:27","modified_gmt":"2025-04-29T13:58:27","slug":"marktplaetze-vs-eigener-online-shop-welche-strategie-lohnt-sich-mehr","status":"publish","type":"post","link":"https:\/\/bosporus24.de\/en\/marktplaetze-vs-eigener-online-shop-welche-strategie-lohnt-sich-mehr\/","title":{"rendered":"Marketplaces vs. your own online store: Which strategy is more worthwhile?"},"content":{"rendered":"

E-commerce between Germany and Turkey offers great opportunities, but retailers are faced with an important question:
\nShould I sell on marketplaces like Trendyol & Hepsiburada or set up my own online store?<\/b><\/p>\n

1) Sale on marketplaces (Trendyol, Hepsiburada, Amazon, eBay)\u00a0<\/b><\/h2>\n

\u00a0<\/span>Ideal for beginners & quick sales<\/b><\/b><\/p>\n

Advantages:<\/b><\/b><\/p>\n

    \n
  • Immediate reach & customers<\/b><\/span> - You reach millions of buyers without your own advertising.<\/li>\n
  • Trusted platforms<\/b><\/span> - Customers trust marketplaces more than new online stores.<\/li>\n
  • Simple payment & shipping processing<\/b><\/span> - Platforms take care of payment processing & logistics.<\/li>\n
  • Faster scaling possible<\/b><\/span> - You can grow faster with discounts & deals.<\/li>\n<\/ul>\n

    \u00a0Disadvantages:<\/b><\/b><\/p>\n

      \n
    • High sales fees<\/b><\/span> - Platforms take 10-25 % commission per sale.<\/li>\n
    • Strong competition<\/b><\/span> - Many retailers sell similar products. Price comparisons are common.<\/li>\n
    • No control over customers<\/b><\/span> - You cannot collect your own e-mail lists or customer data.<\/li>\n
    • Dependence on platform rules<\/b><\/span> - Your store can be blocked if you violate the rules.<\/li>\n<\/ul>\n

      Tip:<\/b><\/span> If you want to get started quickly, marketplaces are the best choice.<\/b><\/span> But you should set up your own store in the long term to become more independent.<\/p>\n

       <\/p>\n

      2) Own online store (Shopify, WooCommerce, Magento)\u00a0<\/b><\/h2>\n

      \u00a0<\/span>Ideal for long-term success & brand building<\/b><\/b><\/p>\n

      Advantages:<\/b><\/b><\/p>\n

        \n
      • 100 % Control over your brand<\/b><\/span> - You decide on design, prices & customer communication.<\/li>\n
      • No sales fees<\/b><\/span> - No commissions to platforms, only hosting & payment fees.<\/li>\n
      • Direct customer contact & resales<\/b><\/span> - You can use email & WhatsApp marketing.<\/li>\n
      • More opportunities for branding & marketing<\/b><\/span> - Use social media, SEO & influencer marketing.<\/li>\n<\/ul>\n

        Disadvantages:<\/b><\/b><\/p>\n

          \n
        • More effort for marketing & customer acquisition<\/b><\/span> - You have to bring customers to your site yourself.<\/li>\n
        • Initial investment required<\/b><\/span> - Website creation, marketing & payment providers must be set up.<\/li>\n
        • Building trust takes longer<\/b><\/span> - Customers do not immediately buy from a new online store.<\/li>\n<\/ul>\n

          \u00a0<\/span>Tip:<\/b> Having your own online store is worthwhile in the long term, but you need a strong marketing strategy (Instagram, Google Ads, influencers).<\/b><\/b><\/p>\n

           <\/p>\n

          3) What is better for German-Turkish trade?\u00a0<\/b><\/h2>\n

          Germany \u2192 Sell Turkey (export trade)<\/b><\/b><\/p>\n

            \n
          • Best strategy:<\/b> Start with marketplaces (Trendyol, Hepsiburada), then set up your own store.<\/b><\/b><\/li>\n
          • Why?<\/b><\/span> Turkish customers tend to buy on well-known platforms.<\/li>\n<\/ul>\n

            Turkey \u2192 Sell Germany<\/b><\/b><\/p>\n

              \n
            • Best strategy:<\/b> Own online store + Amazon\/eBay as additional channels.<\/b><\/b><\/li>\n
            • Why?<\/b><\/span> German customers do more research & buy directly from retailers.<\/li>\n<\/ul>\n

               <\/p>\n

              \u00a04)Combined strategy: The best of both worlds!<\/b><\/b><\/h2>\n

              1. start on marketplaces<\/b><\/span> \u2192 Gain your first customers, test your products.<\/p>\n

              2. build an online store in parallel<\/b><\/span> \u2192 Become more independent & save fees in the long term.<\/p>\n

              3. use social media for your branding<\/b> \u2192 Especially <\/span>Instagram & TikTok<\/b> are important.<\/span><\/p>\n

              4. collect customer data from your store<\/b><\/span> \u2192 Email & WhatsApp marketing for resales.<\/p>\n

              Tip:<\/b><\/span> Marketplaces are good for Fast sales<\/b><\/span>but having your own online store is the key to long-term success & a strong brand!<\/b><\/b><\/span><\/p>","protected":false},"excerpt":{"rendered":"

              Der E-Commerce zwischen Deutschland und der T\u00fcrkei bietet gro\u00dfe Chancen, aber H\u00e4ndler stehen vor einer wichtigen Frage: Soll ich auf Marktpl\u00e4tzen wie Trendyol & Hepsiburada verkaufen oder einen eigenen Online-Shop […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,197],"tags":[],"class_list":["post-12203","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-marktplaetze-vs-eigener-online-shop-welche-strategie-lohnt-sich-mehr"],"_links":{"self":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/comments?post=12203"}],"version-history":[{"count":3,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12203\/revisions"}],"predecessor-version":[{"id":12344,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12203\/revisions\/12344"}],"wp:attachment":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/media?parent=12203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/categories?post=12203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/tags?post=12203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}