{"id":12506,"date":"2025-04-22T10:39:37","date_gmt":"2025-04-22T10:39:37","guid":{"rendered":"https:\/\/bosporus24.de\/?p=12506"},"modified":"2025-04-22T10:59:54","modified_gmt":"2025-04-22T10:59:54","slug":"impressum-agb-datenschutz-was-du-brauchst-um-in-deutschland-legal-zu-verkaufen","status":"publish","type":"post","link":"https:\/\/bosporus24.de\/en\/impressum-agb-datenschutz-was-du-brauchst-um-in-deutschland-legal-zu-verkaufen\/","title":{"rendered":"Legal notice, terms and conditions &amp; data protection - what you need to sell legally in Germany"},"content":{"rendered":"<p>If you offer a product or service online in Germany - whether via your own store, Etsy, Amazon or Instagram - you need a few legal basics. The good news: as soon as you know what's involved, it's not so bad.<\/p>\n<h3 class=\"\" data-start=\"596\" data-end=\"649\">1. <strong data-start=\"606\" data-end=\"649\">Imprint - Who is behind the store?<\/strong><\/h3>\n<p class=\"\" data-start=\"650\" data-end=\"788\">An imprint is mandatory as soon as you do business on the Internet. Even on social media!<br data-start=\"750\" data-end=\"753\" \/>It must contain the following information:<\/p>\n<ul data-start=\"790\" data-end=\"1057\">\n<li class=\"\" data-start=\"790\" data-end=\"837\">\n<p class=\"\" data-start=\"792\" data-end=\"837\">Your full name or the company name<\/p>\n<\/li>\n<li class=\"\" data-start=\"838\" data-end=\"872\">\n<p class=\"\" data-start=\"840\" data-end=\"872\">Your address (no P.O. Box!)<\/p>\n<\/li>\n<li class=\"\" data-start=\"873\" data-end=\"915\">\n<p class=\"\" data-start=\"875\" data-end=\"915\">Contact options (e-mail, telephone)<\/p>\n<\/li>\n<li class=\"\" data-start=\"916\" data-end=\"978\">\n<p class=\"\" data-start=\"918\" data-end=\"978\">For companies: Commercial register number and VAT ID<\/p>\n<\/li>\n<li class=\"\" data-start=\"979\" data-end=\"1057\">\n<p class=\"\" data-start=\"981\" data-end=\"1057\">If you are a freelancer: simply submit your tax number to the tax office<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1059\" data-end=\"1173\"><strong data-start=\"1059\" data-end=\"1068\">Tip:<\/strong> There are many imprint generators online - but make sure that they are up-to-date and legally compliant.<\/p>\n<h3 class=\"\" data-start=\"1180\" data-end=\"1231\">2. <strong data-start=\"1190\" data-end=\"1231\">AGB - General Terms and Conditions<\/strong><\/h3>\n<p class=\"\" data-start=\"1232\" data-end=\"1328\">AGB are not mandatory - <strong data-start=\"1257\" data-end=\"1284\">but they protect you!<\/strong><br data-start=\"1284\" data-end=\"1287\" \/>For example, you specify in your GTC:<\/p>\n<ul data-start=\"1330\" data-end=\"1510\">\n<li class=\"\" data-start=\"1330\" data-end=\"1364\">\n<p class=\"\" data-start=\"1332\" data-end=\"1364\">How the contract is concluded<\/p>\n<\/li>\n<li class=\"\" data-start=\"1365\" data-end=\"1390\">\n<p class=\"\" data-start=\"1367\" data-end=\"1390\">How shipping works<\/p>\n<\/li>\n<li class=\"\" data-start=\"1391\" data-end=\"1430\">\n<p class=\"\" data-start=\"1393\" data-end=\"1430\">What applies to returns or revocations<\/p>\n<\/li>\n<li class=\"\" data-start=\"1431\" data-end=\"1473\">\n<p class=\"\" data-start=\"1433\" data-end=\"1473\">Which payment methods you accept<\/p>\n<\/li>\n<li class=\"\" data-start=\"1474\" data-end=\"1510\">\n<p class=\"\" data-start=\"1476\" data-end=\"1510\">Who pays for return costs<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1512\" data-end=\"1664\">If you <strong data-start=\"1520\" data-end=\"1538\">have no GTC<\/strong>the statutory regulations automatically apply - and these are sometimes more consumer-friendly than seller-friendly \ud83d\ude09<\/p>\n<p class=\"\" data-start=\"1666\" data-end=\"1832\"><strong data-start=\"1666\" data-end=\"1678\">Attention:<\/strong> Simply copying terms and conditions from somewhere is not an option - it can be expensive. It's better to get professional help or use a T&amp;C generator for your store system.<\/p>\n<h3 class=\"\" data-start=\"1839\" data-end=\"1894\">3. <strong data-start=\"1849\" data-end=\"1894\">Privacy policy - DSGVO sends its regards<\/strong><\/h3>\n<p class=\"\" data-start=\"1895\" data-end=\"2029\">Since the GDPR (General Data Protection Regulation), you have to be very clear, <strong data-start=\"1966\" data-end=\"2014\">what happens to your customers' data<\/strong>.<br data-start=\"2015\" data-end=\"2018\" \/>For example:<\/p>\n<ul data-start=\"2031\" data-end=\"2246\">\n<li class=\"\" data-start=\"2031\" data-end=\"2102\">\n<p class=\"\" data-start=\"2033\" data-end=\"2102\">What data you store (name, address, e-mail, IP address, etc.)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2103\" data-end=\"2171\">\n<p class=\"\" data-start=\"2105\" data-end=\"2171\">What you need the data for (e.g. shipping, newsletter, analysis)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2172\" data-end=\"2246\">\n<p class=\"\" data-start=\"2174\" data-end=\"2246\">Whether third parties are involved (e.g. payment providers such as PayPal or Stripe)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2248\" data-end=\"2432\"><strong data-start=\"2248\" data-end=\"2260\">Important:<\/strong> You need a <strong data-start=\"2278\" data-end=\"2305\">own data protection page<\/strong> (separate from the legal notice!) and preferably also a cookie banner if you use tools such as Google Analytics or Facebook Pixel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn du in Deutschland ein Produkt oder eine Dienstleistung online anbietest \u2013 egal ob \u00fcber deinen eigenen Shop, Etsy, Amazon oder Instagram \u2013 brauchst du ein paar rechtliche Basics. Die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12506","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/comments?post=12506"}],"version-history":[{"count":2,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12506\/revisions"}],"predecessor-version":[{"id":12508,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/posts\/12506\/revisions\/12508"}],"wp:attachment":[{"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/media?parent=12506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/categories?post=12506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bosporus24.de\/en\/wp-json\/wp\/v2\/tags?post=12506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}