Popular products: What sells best in German-Turkish online retail?
Online trade between Germany and Turkey is booming - both for exports from Germany to Turkey and vice versa.
1) Products from Turkey for the German market 🇹🇷 &🇩🇪
Tea & natural products
– Turkish tea (Çay) - Black tea from Rize is particularly popular.
– Herbal teas - Special blends for health, detox and well-being are in demand.
– Spices & superfoods - Turmeric, sumac, cumin and other oriental spices.
Tip: Organic and sustainable products have a large market in Germany!
2) Textiles & Fashion
- High-quality cotton products - Turkish textiles have a good reputation (e.g. towels, bed linen, underwear).
- Sports and leisure wear - Many brands have their production facilities in Turkey and consumers are looking for "Made in Turkey" quality.
– Islamic fashion (Modest Fashion) - Hijabs, long dresses and elegant, covered fashion are in high demand.
Tip: Sustainable and fairly produced clothing is particularly popular in Germany!
3) Turkish food & specialties
– Baklava, lokum & sweets - Perfect as a gift or for personal consumption.
– Olives & olive oil - Turkish olive oil is known for its quality and healthy ingredients.
– Kebab & grill products - Spice mixes, sauces and marinades are in demand.
Tip: Products with Organic seal and without additives have better opportunities in Germany!
4) Natural cosmetics & care products
– Turkish soaps (e.g. olive oil soap) - Especially popular for sensitive skin.
– Hair care products - Shampoos with natural ingredients are in demand.
– Face masks & skin care - Aloe vera, rose water and argan oil are popular ingredients.
Tip: Certified natural cosmetics (vegan, without parabens) sell particularly well!
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1) Products from Germany for the Turkish market 🇩🇪&🇹🇷
Baby and children's products
– Baby food & organic products - German brands such as Hipp and Aptamil are very popular.
– Baby carriages, car seats & accessories - High safety standards from Germany are an advantage.
Tip: Parents in Turkey attach great importance to tested quality!
2) Food supplements & health products
– Vitamin supplements & superfoods - Omega-3, vitamin D and collagen are bestsellers.
– Slimming products & detox teas - Products to support diets are in demand.
– Protein shakes & fitness products - Athletes in Turkey like to buy international brands.
Tip: German health products are highly trusted, but Turkish import regulations are strict!
3) Car accessories & spare parts
– Engine oils & car care products - German brands such as Liqui Moly are popular.
– Tuning and accessory parts - High-quality spare parts for VW, BMW, Mercedes and Audi.
Tip: Car accessories have a loyal customer base in Turkey!
4) Electronics & household appliances
– Smartphones & accessories - Original products from Germany are in demand.
– Kitchen appliances & household goods - Coffee machines, blenders and vacuum cleaners are bestsellers.
Tip: Attention! There are high import duties on electronic products in Turkey.
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