What methods are there for finding customers in export?

1. Participation in international trade fairs and exhibitions

Why trade fairs?

Trade fairs are one of the most effective ways of acquiring new customers, as they enable direct contact with potential buyers and partners.

How does it work?

• Select suitable trade fairs: Choose events that are specialized in your industry and target markets.
• Use trade fair exhibitor directories: Research the participants and create contact lists in advance.
• Networking: Present your products and services and make targeted contacts with interested companies.

Example:
Participation in the Canton Fair in China can be an excellent opportunity for companies in the electronics or mechanical engineering sector to gain Asian customers.

2. use of social media and digital channels

Social media for business customers

Platforms such as LinkedIn, Facebook, Instagram and Telegram offer valuable opportunities to reach customers directly.

Effective platforms:

• LinkedIn: Ideal for targeting business customers and companies.
  • Tip: Use the advanced search function to find decision-makers in your industry.
• Facebook groups: Particularly popular in markets such as Africa and the Middle East.
  • Look for groups that specialize in your industry and actively engage in dialogue.
• Instagram and Telegram: Well suited for consumer goods, especially fashion, jewelry or handicrafts.

3. building a professional online presence

Why is an online presence important?

A multilingual and optimized website helps you to reach customers worldwide and present your company professionally.

How do you implement it?

• Multilingualism: Make sure that your website is available in the languages of your target markets.
• SEO: Optimize your website to be found in search engines for relevant terms.
• How to contact us: Provide easy ways to get in touch with your company (e.g. chat tools or forms).