Export start instructions

Electronic export (e-export) is one of the fastest and most cost-efficient ways to access international markets. By using digital platforms, companies can reach customers worldwide and simplify cross-border trade. This guide provides a clear overview of how e-export works, the benefits it offers and the steps to success.

How does e-export work?

E-export is based on digital sales channels such as online marketplaces, e-commerce websites or specialized platforms. The process comprises the following steps:

1. List products on online marketplaces:

   • Companies present their products on platforms such as Amazon, eBay, Etsy, AliExpress or Wish.

2. Sales to international customers:

   • Customers worldwide order the products online and usually pay digitally via international payment systems such as PayPal, Stripe or credit card payments.

3. Shipping and logistics:

   • After the sale, the product is delivered to the customer via an approved logistics provider.
   • In many countries, shipping takes place according to the Microexport ruleswhich are characterized by the ETGB (electronic business transactions customs declaration) will be simplified.

4. Handling of customs and tax processes:

   • Customs clearance is usually digitalized and carried out by logistics partners, which minimizes the effort for companies.

Advantages of e-export

E-export offers numerous advantages compared to traditional export:

1. Simple processes:

   • Many time-consuming export procedures such as extensive customs documents or trade licenses are no longer necessary.

2. Low costs:

   • The logistics and processing costs are significantly lower than for traditional exports.

3. Fast market access:

   • By using global platforms, companies can have an immediate presence on international markets.

4. VAT exemption:

   • In many countries, companies benefit from VAT exemptions and refunds when e-exporting.

5. Independence from exchange rate fluctuations:

   • As payments are made in foreign currencies, companies can benefit from more stable international currencies.

6. Broad target group:

   • With e-export, companies can reach a global customer base without having to be physically present.

7. Ideal for SMEs:

   • Small and medium-sized enterprises (SMEs) in particular can tap into global markets without major investment.

Important steps for a successful e-export

To successfully start e-export, companies should follow these steps:

1. carry out a target market analysis

• Analyze in which countries your products are in demand.
• Take cultural differences, buying habits and the competitive situation into account.
• Use tools such as Google Market Finder or reports from chambers of commerce to evaluate target markets.

2. list products on suitable platforms

• Choose platforms that suit your industry and your target markets:
  • AmazonIdeal for consumer goods and electronics.
  • EtsySuitable for handmade products and handicrafts.
  • AliExpressPerfect for mass-produced and inexpensive items.

3. create a professional website

• Develop a multilingual website to give customers confidence.
• Integrate secure payment systems and clear shipping information.

4. organize logistics and shipping

• Work with experienced logistics partners who offer e-export services.
• Pack products securely and in compliance with shipping regulations.
• Use micro-export rules to minimize costs and bureaucracy.

5. customer acquisition and marketing

• Search engine optimization (SEO): Optimize your content for target markets so that your products are easily found.
• Social Media Marketing: Use platforms such as Instagram, Facebook and LinkedIn to target customers.
• Online advertising: Invest in targeted ad campaigns on platforms such as Google Ads or Facebook Ads.

6. integrate payment methods

• Make sure that you offer internationally accepted payment methods, such as PayPal, Stripe or credit card payments.
• Ensure secure transactions and transparency in currency conversions.

7. optimize customs and tax processes

• Use digital processes such as the ETGBto simplify the customs process.
• Find out about tax benefits such as VAT exemption for e-export.

8. improve customer service

• Provide fast and friendly customer service, available in the languages of your target markets.
• Use email automation or chatbots to answer questions efficiently.

9. carry out a success analysis

• Track your sales and analyze your performance in different markets.
• Use tools such as Google Analytics or platform dashboards to evaluate the effectiveness of your strategy.