Popular products: What sells best in German-Turkish online retail?

Online trade between Germany and Turkey is booming - both for exports from Germany to Turkey and vice versa.

1) Products from Turkey for the German market 🇹🇷 &🇩🇪

 Tea & natural products

–  Turkish tea (Çay) - Black tea from Rize is particularly popular.
Herbal teas - Special blends for health, detox and well-being are in demand.
Spices & superfoods - Turmeric, sumac, cumin and other oriental spices.

Tip: Organic and sustainable products have a large market in Germany!

2) Textiles & Fashion

- High-quality cotton products - Turkish textiles have a good reputation (e.g. towels, bed linen, underwear).
- Sports and leisure wear - Many brands have their production facilities in Turkey and consumers are looking for "Made in Turkey" quality.
Islamic fashion (Modest Fashion) - Hijabs, long dresses and elegant, covered fashion are in high demand.

Tip: Sustainable and fairly produced clothing is particularly popular in Germany!

3) Turkish food & specialties

–  Baklava, lokum & sweets - Perfect as a gift or for personal consumption.
–  Olives & olive oil - Turkish olive oil is known for its quality and healthy ingredients.
–  Kebab & grill products - Spice mixes, sauces and marinades are in demand.

Tip: Products with Organic seal and without additives have better opportunities in Germany!

4) Natural cosmetics & care products

–  Turkish soaps (e.g. olive oil soap) - Especially popular for sensitive skin.
Hair care products - Shampoos with natural ingredients are in demand.
Face masks & skin care - Aloe vera, rose water and argan oil are popular ingredients.

Tip: Certified natural cosmetics (vegan, without parabens) sell particularly well!

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1) Products from Germany for the Turkish market 🇩🇪&🇹🇷

Baby and children's products

–  Baby food & organic products - German brands such as Hipp and Aptamil are very popular.
Baby carriages, car seats & accessories - High safety standards from Germany are an advantage.

Tip: Parents in Turkey attach great importance to tested quality!

2) Food supplements & health products

–  Vitamin supplements & superfoods - Omega-3, vitamin D and collagen are bestsellers.
Slimming products & detox teas - Products to support diets are in demand.
Protein shakes & fitness products - Athletes in Turkey like to buy international brands.

Tip: German health products are highly trusted, but Turkish import regulations are strict!

3) Car accessories & spare parts

–  Engine oils & car care products - German brands such as Liqui Moly are popular.
–  Tuning and accessory parts - High-quality spare parts for VW, BMW, Mercedes and Audi.

Tip: Car accessories have a loyal customer base in Turkey!

4) Electronics & household appliances

–  Smartphones & accessories - Original products from Germany are in demand.
–  Kitchen appliances & household goods - Coffee machines, blenders and vacuum cleaners are bestsellers.

Tip: Attention! There are high import duties on electronic products in Turkey.

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