As a manufacturer, we have stood for enjoyment with passion and responsibility for over 110 years. We offer adult consumers high-quality branded products with and without tobacco, smoke or nicotine. The people who work for us benefit from a modern and attractive working environment and a wide range of opportunities for further development. 

We have a special responsibility towards those in need of protection, consumers, our employees and society. This goes far beyond the manufacture and marketing of our products. This is how we make our contribution to a trusting and more sustainable way of working together.

 

We have been reinventing ourselves - for over 110 years

 

As a manufacturer of classic tobacco products founded in 1910, we have more than 110 years of product competence and brand expertise in classic tobacco products and accessories. As a modern and innovative supplier of e-cigarettes and tobacco-free nicotine pouches, we are now one of the drivers of new product categories in German-speaking countries that enable potentially less risky nicotine consumption. And as the world's second most important national company in the Imperial Brands we are undergoing a comprehensive transformation with our parent company. This change brings challenges. But above all, it offers many opportunities.

Together, we want to pave the way to a more sustainable future and continue to offer adults individual moments of relaxation and responsible enjoyment. We call this the future with a heritage.